AI visibility tools compared, for brands with many stores

What AI visibility tools measure

An AI visibility tool does what you’d do by hand, at scale. It keeps a list of questions, called prompts, like “best paint store near Pasadena”. It asks them of AI assistants such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews (the AI summary at the top of some Google results), daily or weekly. Then it counts [2]:

• Visibility, or mention rate: the share of answers that name your brand.
• Citations: the pages the assistant used as sources, and whether any are yours.
• Share of voice: your mentions as a share of all the brands named.
• Position and sentiment: where in the answer you were named, and whether the words around you are warm or critical.

Why not just ask ChatGPT yourself? Because the answer keeps changing. In a SparkToro study of 2,961 runs across ChatGPT, Claude and Google’s AI, the same list of brands came back less than 1% of the time ³. The steadier signal was how often a brand showed up across many runs ³.

One answer is an anecdote. A hundred answers to the same question is a measurement.

What most buyers don’t know about AI visibility tools

Five things that rarely come up in a demo, and that matter more with every store you add.

1. The bill grows with every store. Most tools price by prompts, and Peec AI counts its monthly answers as prompts times assistants times how often each is asked ⁴. Ten local questions for each of 40 stores is 400 prompts: past Peec AI’s Advanced plan (350) ⁴, equal to Otterly.ai’s Premium (400) ⁵, double Semrush’s largest self-serve bundle (200) ⁹ and over three times Scrunch’s Core plan (125) ⁷. Ahrefs counts one check per prompt, per platform, per location and per update ¹⁰.

2. More assistants cost more. Peec AI’s plans include three assistants of your choice, with all models on Enterprise ⁴. Otterly.ai charges extra for Google AI Mode, Gemini and Claude ⁵. Ahrefs’ AI Visibility Index is $199 a month, or $699 for all models ¹⁰.

3. A score is a direction, not a result. Answers change from run to run ³, so marketers on Reddit who use these tools treat share of voice as a trend to watch, not a number tied to traffic or sales ¹⁹.

4. Most tools see the brand, not the store. Shoppers ask where to get a key cut near them, open now. Peec’s docs break results down by model, topic and country ¹⁷, Semrush prices its toolkit per domain ⁸, and Scrunch’s Core plan covers one country ⁷. A healthy brand number can hide a store that never comes up. Google Maps now answers in chat too: our Ask Maps guide has a 15-minute test for each store.

5. A tracker reports. Someone still makes the fix. If ChatGPT says your Pasadena store closes at 6 and it closes at 7, the fix lives at the source: the store’s Google Business Profile, its page on your site, a directory listing, or its structured data (the code that tells search engines a page’s address and hours). Many tools suggest fixes and some write content ^4,6,18, yet a commenter in r/localseo noted that many monitor without saying what to change ²³. Publishing, approving and checking again falls to your team or an agency. We price that below.

The eight AI visibility tools, one by one

Prices come from each company’s own site, checked October 6, 2026. We list ourselves first; every other entry says what that tool does well.

Ocally (that’s us)

Best for: chains and franchise brands with 10 or more stores that want each store’s AI answers checked and fixed, with people included.

Kai works store by store. He researches what shoppers ask about stores like yours, and you choose the list for each store. Every week he asks ChatGPT, Perplexity and Google AI Overviews those questions, saves each answer with its sources, model, place and date, and checks every claim against that store’s facts. Reports show mention rate, citation rate and share of voice per assistant, per store.

When an answer is wrong, he fixes what it read: an FAQ on the store page, missing structured data, or the listing itself on Google, Apple Maps, Bing, Yelp or Facebook. Each fix waits for your yes and keeps a receipt. Then he asks again. Connect your analytics to see which visits to each store’s page came from AI assistants. More on how Kai handles AI answers.

A growth engineer connects your systems, and a growth specialist checks Kai’s work and guides your team. Kai and the two of them replace the tracker, the agency’s fixes and the staff hours spent typing store questions into ChatGPT. The same plan can take on reviews, listings and local search too.

Pricing: customized, with a minimum of $500 per location a month. The first consultation is free, and both people are on Ocally to start.

Where Ocally isn’t the fit: Ocally was founded in 2026, works with design partners in Southern California and publishes no customer names or results yet, so judge it on one of your own stores. Kai asks three assistants directly; answers from others come in as captures you import. If you want software your own team runs, a tracker below costs less up front.

Peec AI

Best for: marketing and SEO teams that want clean brand tracking at a clear price.

Peec AI tracks prompts daily and reports visibility, share of voice, sentiment and position against competitors ². It shows cited sources, ranks recommended actions, can check answers against facts you set, and lists a Local GEO feature ⁴.

Pricing: Starter $95 a month (50 prompts), Pro $245 (150) and Advanced $495 (350), each with three assistants and unlimited users. Enterprise is custom. Annual billing saves 15% ⁴.

Ask about: how Local GEO would track 40 neighborhoods.

Otterly.ai

Best for: small teams and agencies that want the lowest entry price.

Otterly.ai tracks prompts daily in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Every plan includes GEO audits, which check whether your pages are easy for AI to read and cite ⁵.

Pricing: Lite $29 a month (15 prompts), Standard $189 (100), Premium $489 (400), and Enterprise from 1,000 prompts at a custom price. Extra prompts cost $99 per 100 ⁵.

Ask about: how prompts map to stores.

Profound

Best for: large brands that want wide assistant coverage and content agents.

On Enterprise, Profound tracks up to nine answer engines plus ChatGPT Shopping. Its AI Marketer researches and writes for your brand, and Agent Analytics tracks AI-sourced traffic to your site ⁶.

Pricing: a free 7-day trial (50 prompts a day on three engines, one region). Enterprise is quote only ⁶.

Ask about: reporting for each store; regions are custom on Enterprise ⁶. Already on Profound? See Profound alternatives.

Scrunch

Best for: brands that want monitoring plus changes to how AI reads their website.

Scrunch tracks presence, position, sentiment and citations, audits your site and offers page optimizations, up to automated changes ^7,18. Its Agent Experience Platform (AXP) serves AI agents a version of your pages built for them, without changing what people see ¹⁸.

Pricing: Core is $250 a month for 125 prompts, four assistants, one country and five users. Enterprise is custom ⁷.

Ask about: local questions at store level.

Semrush AI Visibility Toolkit

Best for: teams already on Semrush for SEO.

The toolkit reports mentions from ChatGPT, Google AI, Gemini and Perplexity, with prompt research, competitor analysis and a site audit for AI readiness ⁸.

Pricing: $99 a month per domain, billed annually, with 25 tracked prompts ⁸. SEO + AI Search bundles cost $199 to $549 a month for 50 to 200 prompts ⁹.

Ask about: how every store’s questions fit inside one domain’s prompts.

Ahrefs Brand Radar

Best for: SEO teams that want market-wide data on which brands AI names.

Brand Radar runs more than 462 million prompts, built from real searches, through six AI platforms, so you can look up any brand with no setup ¹⁰.

Pricing: custom prompts from $50 a month, and the AI Visibility Index from $199 ¹⁰. Paid Ahrefs plans, $129 to $449 a month, include 5 to 20 tracked prompts ¹¹.

Ask about: cost per store, since checks are counted per location ¹⁰.

Yext Scout

Best for: multi-location brands whose listings already run on Yext.

Scout measures visibility location by location across Google Search, Maps, AI Overviews, ChatGPT, Gemini, Claude and Perplexity, against up to 20 nearby competitors, and ranks fixes by location. Yext’s agents can then update listings, respond to reviews and post social content, with your team in control ¹².

Pricing: quote only, by location count, solution and contract length ¹³.

Ask about: what’s in the package. Its agents publish through Yext’s network of 200+ publishers ¹².

Two other local options. BrightLocal’s Local AI Visibility Tracker scores each location in ChatGPT, Google AI Mode and AI Overviews, with up to 20 prompts per location ¹⁴. It’s in every plan, from $31 a month for one location billed annually; 41 to 50 locations cost $261 a month on Track, billed monthly ¹⁵. Uberall’s GEO Studio, launched with AthenaHQ in December 2025, monitors AI visibility at brand and location level ¹⁶.

AI visibility tools side by side

Cells come from each company’s own pages ^{4,5,6,7,8,9,10,12,13}. “Ask” means those pages don’t say how it reports on each store.

What AI visibility really costs: the tracker plus the people

A tracker’s price covers the tracker. Someone still writes each store’s questions, reads the reports, fixes the listing or page behind each wrong answer and checks again: head office hours, an agency’s retainer, or store managers’ evenings. WebFX puts AI search agency work, often called GEO, at $1,500 to $5,000 a month for small businesses and $5,000 to $25,000 or more for mid-sized ones ²². Ocally’s price includes the work.

A chain also needs more than one job done. Ocally’s plan covers listings, reviews, local search, social and AI answers at every store, so the fair comparison is the same work bought the usual way: an AI visibility tracker for its part, the other tools and agencies a chain pays for the rest, and the staff time to run them. Every default below is the low end of a published price. The tracker line is Peec AI’s public Pro price ⁴, which allows about six questions per store at 25 stores. Type your own quotes over any line.

At 25 stores, even at the cheapest published prices, the same work costs about $17,020 a month bought as tools, agencies and staff hours ($681 a store), against about $13,963 for Ocally with your team’s approval time ($559 a store). That’s about $3,058 a month less with Ocally, $36,690 a year. At mid-range agency prices, the gap grows by thousands a month ²². For tracking AI answers alone, a tracker costs less than Ocally. The comparison changes once someone has to fix what it finds, at every store, alongside the rest of the work a chain needs done.

Why chains choose Ocally

• Each store gets its own plan and results. Kai tracks each store’s own questions and measures it against its own starting point, so no store hides behind the brand average.
• The work gets done. Kai fixes the listing, page or structured data behind a wrong answer, then asks again. You review fixes, not a dashboard.
• Two people are included. A growth engineer connects your systems; a growth specialist checks Kai’s work and guides your team.
• Nothing goes out without your yes. Every fix waits for approval, an edited fix needs a fresh yes, and every action keeps a receipt.
• One plan instead of a stack. Listings, reviews, local search, AI answers, social, messaging and store routines run from the same store facts. Your data sits in its own isolated platform, and Ocally does not train AI models on it.

The fairest test is one store: bring the one you’d least like ChatGPT to describe.

How to choose: a checklist for the demo

Bring one real store to every demo, ideally the one you worry about most.

• Show me what ChatGPT, Google and Perplexity said this week about one of our stores, by name and street.
• Which assistants do you ask directly, and which numbers come from a database, an estimate or an import?
• Where is each question asked from, and how many times?
• Do you check answers against our real store facts, or only count mentions?
• Price all our stores in writing: stores, questions per store, assistants and how often.
• When an answer is wrong, who fixes the source, who approves it, and who checks again?
• Can a store manager see their own store’s results, and only theirs?
• Can we export our full answer history if we leave?
• Who from your side works with us each week, and is that in the price?

Walk away from anyone who promises a mention. Assistants change their answers almost every run ³, so no one can guarantee one. What you can buy is a clear view of each store and a steady way to fix what’s wrong.