Every store posting, about what's happening on its street.
Kai plans each store's posts around its products, events and neighborhood, then makes the posts and reels. Every post and reply waits for your yes, then he publishes it.
What this costs you today.
Social today runs on a scheduling tool, an agency and staff's spare time, and smaller stores' accounts go quiet. Kai works as an AI social media manager for each one.
What you pay for today
- Social media management softwareSchedules and publishes posts. Someone still has to write them, store by store.$99 to $199 per user a month
- A social media agencyWrites the brand's calendar from a brief you send.$500 to $5,000 a month
- Store staff's timeWriting captions and answering comments between customers, when anyone remembers.Their time
With Kai. Kai plans, makes, posts and replies for every store, from the knowledge all his work uses. Your team films when asked and says yes.
Typical ranges from public price lists, October 2026. Sources
One system, not a tool for every job
Stop buying a tool for every job.
The biggest promise of AI is consolidation. The same kind of software that can drive a car can write the reply to your email. So buying one point solution per job, each with its own login, contract and agency, now wastes money.
Judge software the way you’d judge a hire: by the range of work it can take on. That’s what to look for now: one system you can point at many jobs. Ocally is that for your stores: Kai and two people across listings, reviews, local search, social, AI answers, pricing, inventory and store routines, at every store.
Not sure what you could consolidate? Bring your list of tools and what they cost to a free consultation, and we’ll go through it with you.
Tools, agencies and people
- Listings softwareMoz Local Lite, $199 a year per location, $425
- Review softwareReputation Rep Core, per location, $2,000
- AI answers trackerPeec AI Pro, 150 prompts, $245
- Local SEO agencychains of 20+ stores, "often $5,000+", $5,000
- Social media agencymid tier, $2,000 to $5,000, $2,000
- AI search agency to fix what the tracker findssmall business low end, $1,500 to $5,000, $1,500
- Staff time to run them1 hr per store a week$5,850
A month$17,020
$681 per store
Ocally
- Ocally, the work includedfrom $500 per store: Kai, a growth engineer and a growth specialist, across listings, reviews, local search, social and AI answers$12,500
- Your time approving Kai’s work0.25 hr per store a week$1,463
- Agenciesnot needed$0
A month$13,963
$559 per store
$3,058 a month less, $36,690 a year
Every default is the low end of a published price; type your own quotes over them. A staff hour is $54: the median pay of market research analysts and marketing specialists, $37.87 an hour (May 2025), plus benefits, which are 30% of what employers spend on pay (June 2026). The staff and approval hours are our estimates. Ocally’s price is customized, from $500 per location a month. Defaults from: Moz Local pricing; Reputation pricing; Peec AI pricing; RankAI: multi-location local SEO cost guide (June 2026); Cloud Campaign: social media management pricing guide (July 2025); WebFX: GEO pricing (May 2026); BLS: market research analysts and marketing specialists, pay (May 2025); BLS: employer costs for employee compensation (June 2026).
What Kai does.
Plans around the neighborhood
Kai builds each store's social media content calendar from its products, offers and stock, and from what's happening nearby: the school fair, the first cold week.
Makes posts and reels
He writes posts in each store's voice and cuts reels from photos and clips your team shoots. When he needs a shot, the store gets a list.
Posts what you approve
Approve a post and he publishes it on Instagram, Facebook and TikTok at the planned time, then checks it went live.
Answers comments and messages
He drafts replies to comments, mentions and direct messages in the store's voice. Complaints and anything risky go to your team. Every reply waits for your yes.
What it unlocks.
The quiet stores post again
Every store gets its own calendar and its own posts, so the store you rarely visit gets the same attention as the flagship.
Each store sounds like itself
Set the brand's voice, hashtags and no-go topics once, then adjust them for the store by the campus or the station. Every post starts there.
Every store's results, side by side
Reach, engagement, profile visits and site clicks for every post, store by store. Kai learns which subjects and formats work and plans more of them.
Your part
You approve. Every post, every public reply, every direct message and every hidden comment, before it happens.
You give. Access to each store's social accounts, photos and clips you're happy to post, and the voice each store should have.
Questions.
What does an AI social media manager do?
It plans posts, makes them, publishes them and keeps up with comments, so every account stays active without someone doing it in their spare time. Kai does this for each store, around that store's products and neighborhood, in the voice you set. Every post and reply waits for your yes.
How do you run social media for franchises with many locations?
Give each location its own calendar inside one brand voice. Head office sets the tone, hashtags and topics to avoid, and each store adjusts them. Kai plans, makes and posts for every location once you approve, and shows each store's results side by side.
Which social networks does Kai post to?
Instagram, Facebook and TikTok, for each store's account and for the brand's. Once you approve a post, Kai publishes it at the planned time and checks it went live. Posts on each store's Google profile are handled with your listings, from the same calendar.
Do our stores need to take photos?
Sometimes, and Kai makes it easy. When a post needs a real shot, he sends the store a short shot list. Your team films a few clips on a phone, and Kai cuts them into a finished reel. Until then, he works from approved photos you already have.
How do you know if social is working?
Track reach, engagement, profile visits and site clicks for each store, week by week. Kai reads them for every post and learns which subjects and formats work. He won't claim a post drove sales unless your sales data shows it.
Bring the store whose feed went quiet first.
A free 30-minute consultation: one of your stores, and where Kai would start.