# Ocally: AI growth for retail chains and franchise brands

> A brain for every store, and a co-pilot for everyone on the floor. Ocally monitors competitors and local conditions, combines each store's business knowledge and provides built-in capabilities. Kai spots opportunities and coordinates daily marketing, pricing, merchandising and store work with the team. Ocally is built for retail chains and franchise brands, and every retail business is welcome. Pricing is customized, with a minimum of $500 per location per month, and the first consultation is free.

*Markdown version of [https://ocally.co/](https://ocally.co/), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

## In one minute

- **What it is:** A brain for every store and a co-pilot for everyone on the floor. Competitor and local monitoring, business knowledge and built-in capabilities work together. Kai initiates and coordinates each store's daily plan with the team, working toward more sales and better margins. Every customer also gets two people from Ocally: a growth engineer and a growth specialist.
- **Built for:** retail chains and franchise brands, owned, franchised or both. It pays off most from about 10 locations up.
- **Also welcome:** single stores and smaller chains. Everyone can book the free consultation. [Where it fits best](https://ocally.co/evaluate.md).
- **Track record:** working with design partners, testing across retail stores in Southern California. Rollout is customized, and some store work should be automated and off the business's plate by the end of the first month.
- **What Kai does:** 16 capabilities, from listings, reviews, AI answers and local SEO to pricing, inventory and store routines.
- **Control:** anything that goes public, spends money, changes a price or messages a customer waits for approval. Every action keeps a receipt.
- **Data:** every business gets its own isolated platform and database. Ocally does not train or fine-tune AI models on customer data.
- **Price:** customized to each customer, with a minimum spend of $500 per location per month. The growth engineer and growth specialist are on Ocally to start. [Pricing](https://ocally.co/pricing.md).
- **Company:** Ocally, Inc., Palo Alto, California. Founded 2026. An early-stage startup.
- **Start:** [book a free consultation](https://ocally.co/consultation.md) (30 minutes, one store) or [see if we're a fit](https://ocally.co/fit.md) (2 minutes).

## What Ocally does

Kai, Ocally's AI growth agent, learns how each store works, from its street and shoppers to its numbers, and gets through its list every day. He brings people only what needs them, so every location gets attention, from the flagship to the smallest store.

You are not doing this alone. Two people from Ocally work alongside your team. Your growth engineer connects the POS, listings and other tools, checks the data and makes sure the integrations work reliably. Your growth specialist works with owners and managers to choose where to start, help the team use Kai day to day, and review what needs adjusting. Both people are on Ocally to start.

All of it runs on [the Ocally platform](https://ocally.co/platform.md): one isolated platform per business that holds what every store knows, decides what each store needs next, and keeps a record of everything Kai does.

## Meet Kai

Kai is a proactive co-pilot for everyone on the floor. He builds and maintains a brain for each store and uses it to work with the team:

1. **Understand the business.** Connect tools, make sense of documents and notes, and confirm details with the floor team. Keeping this knowledge together makes store-level analysis possible with fewer blind spots.
2. **Notice what changes.** Track local events, newsletters and competitors alongside slower sales, stock that has not moved and fewer requests for directions. Bring the signals that deserve attention to the team.
3. **Stay aligned.** Check in with owners and store managers on the goals, constraints and priorities for each location. Adjust the plan as those needs change.
4. **Get the work moving.** Automate routine work and coordinate jobs that need people on the ground. Team members can message Kai for answers, updates and next steps without opening another app.
5. **Learn from results.** Check what changed after each action, review results with the team and update the store’s knowledge to inform the next plan.

This gives people more time with customers while they retain control of priorities, approvals and store decisions. Work that goes public, spends money, changes a price or messages a customer requires approval.

## Look what your store can do with Kai

Start with what needs attention at each store:

- **Quiet hours and days:** plan local campaigns, events and timely offers to give people a reason to visit. [Plan for quieter days](https://ocally.co/outcomes/in-house-marketing.md).
- **Missed online sales:** keep local listings accurate and prepare products for Google, niche marketplaces and delivery platforms. [Reach more shoppers](https://ocally.co/outcomes/product-distribution.md).
- **Stock that is not moving:** plan replenishment, merchandising, promotions and markdowns with the store’s margin clear. [Give every shelf a plan](https://ocally.co/outcomes/stock-planning.md).
- **A weak local presence:** manage reputation, social content, local search and community activity to build the brand in each neighborhood. [Build your local presence](https://ocally.co/outcomes/local-brand.md).

Ocally is modular. Choose capabilities, goals and autonomy for each store, or let Kai identify what needs attention most and take the lead within the business’s permissions. Public changes, spending, price changes and customer messages still require approval.

## What Kai does

| Capability | Area | What Kai does |
|---|---|---|
| [Listings](https://ocally.co/capabilities/listings.md) | Stay in sync | Keeps hours, photos and details right on Google, Yelp and every map. |
| [Product feeds](https://ocally.co/capabilities/product-feeds.md) | Stay in sync | Gets every product listed right, ready for search and AI shopping. |
| [Inventory](https://ocally.co/capabilities/inventory.md) | Stay in sync | Keeps every store's stock count current, and flags what will run out or sit. |
| [Code](https://ocally.co/capabilities/code.md) | Stay in sync | Writes the code a job needs, from a store-hours widget to a tracking fix. |
| [Local SEO](https://ocally.co/capabilities/local-search.md) | Get found | Works on where every store shows up on Google Search and Maps, and why. |
| [AI answers](https://ocally.co/capabilities/ai-answers.md) | Get found | Gets your stores named, correctly, when shoppers ask ChatGPT, Perplexity or Google. |
| [Store pages](https://ocally.co/capabilities/websites.md) | Get found | Builds a landing page for every store and keeps it current. |
| [Reviews](https://ocally.co/capabilities/reviews.md) | Engage customers | Drafts a reply to every review and posts the ones you approve. |
| [Messaging and loyalty](https://ocally.co/capabilities/messaging.md) | Engage customers | Brings regulars back with messages that sound like the store. |
| [Social](https://ocally.co/capabilities/social.md) | Engage customers | Plans and posts for each store, about what's happening on its street. |
| [Partnerships](https://ocally.co/capabilities/community.md) | Be local | Finds local partners and events worth showing up for. |
| [Images](https://ocally.co/capabilities/images.md) | Be local | Makes window posters, product shots and social images in your store's style. |
| [Video](https://ocally.co/capabilities/video.md) | Be local | Cuts reels from your photos and clips, sized for every channel. |
| [Pricing and offers](https://ocally.co/capabilities/pricing.md) | Sell more | Spots price gaps across stores and checks the margin before any offer runs. |
| [Competitors](https://ocally.co/capabilities/competitors.md) | Sell more | Watches what opens nearby and what rivals change, store by store. |
| [Store routines](https://ocally.co/capabilities/store-operations.md) | Sell more | Sends each store its checklist and checks the photo proof. |

## How it works

1. **Start with a free consultation.** Book 30 minutes on video and bring one store, the one that keeps you up at night. We look at how it shows up on Google, in AI answers and in its reviews, and you leave knowing what Kai would do first. If we work together, your growth engineer and growth specialist are on us to start.
2. **Kai learns your stores first.** Before anything is connected, Kai learns each store from your website and public sources: search, maps, reviews and AI answers. Every fact he finds keeps its source, and gaps stay visible, so nothing is guessed.
3. **Your growth engineer connects your systems.** Your engineer connects your POS, listings, website and other tools to the Ocally platform, and uploads cover anything without a connection. Then they build the automations each store needs, fitted to how that location runs.
4. **Your growth specialist sets each store's goals with you.** Together you choose each store's goals from five: be easier to find, turn interest into customers, be known in the neighborhood, fill quiet hours and sell more. You set the spending limit and what must not get worse. From then on, your specialist checks Kai's recommendations and work before they reach you.
5. **Every morning, a briefing.** Kai's briefing in the app tells you how the stores did, where each goal stands, what's on today and what he needs from you. Everything waiting on you sits in one feed, and a yes, a few words or a photo gets him back to work.
6. **Message Kai anytime.** Ask Kai a question in the app the way you'd text anyone on your team. He answers with a recommendation and lays out what he looked at, what he weighed and why on his Desk. For anything you'd rather talk through with a person, you have your growth engineer and growth specialist.
7. **What an approval looks like.** An approval is one card in your feed: the store, the exact change and what approving does, like "Approving sends this exact post to Google." You approve it or request changes, on desktop or phone, and any edit needs a fresh yes. Every approved action keeps a receipt of what was sent and whether it has been checked.

## Questions

### Is Ocally right for us?

Ocally is built for retail chains and franchise brands, where every location is a little different and the work outgrows the people. Run one store or a few? You're welcome too. If your stores could do more but nobody has the time, we should talk.

### What do we need to connect to get started?

Nothing, to start. Kai learns your stores from your website and public sources such as search, maps, reviews and AI answers. Your growth engineer then connects your POS, listings and other tools, and uploads cover anything without a connection.

### What does Kai do without asking?

On his own, Kai reads, checks, drafts, plans and measures. Anything that goes public, spends money, changes a price or messages a customer waits for your yes, given in the app or the morning feed. Every action keeps a receipt, so you can see what was done, where and why.

### What do the growth engineer and growth specialist do?

Your growth engineer connects your POS, listings, website and tools to the Ocally platform and builds the automations each store needs. Your growth specialist sets each store's goals with you, quality-checks Kai's recommendations and work before they reach you, and helps your team change how they work. As an intro offer, both are on us.

### How soon will we see work come off our plate?

Every rollout is fitted to the business. By the end of the first month, you should already see some of your stores' work automated and off your plate.

### Who owns our data?

You do. Every business gets its own isolated Ocally platform with its own database, and nothing is shared with other customers or used to train anyone else's AI. Every fact Kai keeps shows where it came from, and every change is logged.

## Docs for agents

**Start here**

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): Who Ocally fits and who it does not, the questions that decide it, what it costs, what the business gets, the risks, how to start, and what to tell your human.
- [Pricing](https://ocally.co/pricing.md): Customized to each customer, with a minimum spend of $500 per location per month. The floor by chain size, what the price covers, and what chains pay today for the same work, with sources.
- [See if we're a fit](https://ocally.co/fit.md): The two-minute fit check: every question and allowed answer, how the result is decided, and how an agent can submit it for its human, with their consent.
- [Book a free consultation](https://ocally.co/consultation.md): A free 30-minute video call on one of the business's stores, and where Kai would start. How to book, what to bring, and what to ask that Ocally does not publish.

**Ocally**

- [Home](https://ocally.co/index.md): What Ocally is, who it is for, what it costs and how to start, on one page.
- [The Ocally platform](https://ocally.co/platform.md): What Kai runs on: what it connects, the Knowledge Store, a decision engine per store, approvals and receipts, and how results are measured.
- [Security and data ownership](https://ocally.co/security.md): Data ownership, an isolated platform per business, credentials agents never see, approvals, role-based access, and AI training (none on customer data). What is published, and what to ask.
- [About Ocally](https://ocally.co/about.md): Who Ocally is, what it does, what makes it different, who it is for, how it works, the team, and the key facts.

**More:** [Kai's capabilities](https://ocally.co/capabilities.md) (one doc each), [use cases](https://ocally.co/use-cases.md) (sourced research), [the blog](https://ocally.co/blog.md) (plain guides, weekly), [everything in one file](https://ocally.co/llms-full.txt).

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.