# Video: AI reel generator, from your stores' own clips

> An AI reel generator for retail chains: Kai cuts each store's own clips and photos into vertical reels, adds your music and waits for your yes.

*Markdown version of [https://ocally.co/capabilities/video](https://ocally.co/capabilities/video), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

**Your stores' own clips, cut into reels.** Kai cuts each store's photos and clips into reels with captions, music and a strong first second, sized for every channel. An AI reel generator that works only from your own footage.

- **Capability:** one of Kai's 16, in the area "Be local". [All capabilities](https://ocally.co/capabilities.md).
- **You approve:** Every reel before it's saved for reuse, and every post before it goes out, on any channel.
- **You give:** Short clips from each store when Kai asks, music you have the rights to, and access to your social accounts.
- **Built for:** retail chains and franchise brands; single stores and smaller chains are welcome too. [Where it fits best](https://ocally.co/evaluate.md).
- **Price:** part of Ocally's customized pricing, minimum $500 per location per month. [Pricing](https://ocally.co/pricing.md).

## What this costs today

Every reel needs filming, an edit and a resize. Head office pays an editor for the brand account, and each store's clips stay on someone's phone.

| What you pay for today | Typical cost | What it leaves undone |
|---|---|---|
| A freelance video editor | $200 to $600 a short social clip | Edits what you send. Forty stores means forty sets of clips to chase. |
| A design and video subscription | $699 to $1,199 a month | One or two pieces a day for the whole chain, video included. |
| Video editing app seats | About $23 a person a month | The software is cheap. Someone at the store still does the edit. |
| Store managers' time | Their time | Filming on a phone, picking music, trimming and posting between customers. |

**With Kai.** Kai folds the edit and the resize into one job, using the clips your stores already shoot and the same knowledge as every other job.

Typical ranges from public price lists, October 2026. Sources:

- [Upwork, Video Editor Hourly Rates (social media clip editing $200 to $600 a project)](https://www.upwork.com/hire/video-editors/cost/)
- [ManyPixels, Pricing (plans include video editing: Advanced $699, Business $1,199 a month)](https://www.manypixels.co/pricing)
- [Adobe, Creative Cloud plans and pricing (Premiere Pro US$22.99 a month)](https://www.adobe.com/creativecloud/plans.html)

## Stop buying a tool for every job

The biggest promise of AI is consolidation. The same kind of software that can drive a car can write the reply to your email. So buying one point solution per job, each with its own login, contract and agency, now wastes money.

Judge software the way you’d judge a hire: by the range of work it can take on. That’s what to look for now: one system you can point at many jobs. Ocally is that for your stores: Kai and two people across listings, reviews, local search, social, AI answers, pricing, inventory and store routines, at every store.

Not sure what you could consolidate? Bring your list of tools and what they cost to a free consultation, and we’ll go through it with you.

**The same scope of work for 25 stores, a month (listings, reviews, local search, social and AI answers; the low end of published prices; use your own numbers):**

| Line | Basis | Tools, agencies and people | Ocally |
|---|---|---|---|
| Listings software (Moz Local Lite, $199 a year per location) | $17 per store | $425 |  |
| Review software (Reputation Rep Core, per location) | $80 per store | $2,000 |  |
| AI answers tracker (Peec AI Pro, 150 prompts) | $245 a month | $245 |  |
| Local SEO agency (chains of 20+ stores, "often $5,000+") | $5,000 a month | $5,000 |  |
| Social media agency (mid tier, $2,000 to $5,000) | $2,000 a month | $2,000 |  |
| AI search agency to fix what the tracker finds (small business low end, $1,500 to $5,000) | $1,500 a month | $1,500 |  |
| Staff time to run the tools and agencies | 1 hour per store a week at $54 an hour | $5,850 |  |
| Ocally | from $500 per store: Kai, a growth engineer and a growth specialist |  | $12,500 |
| Your team's time approving Kai's work | 0.25 hour per store a week |  | $1,463 |
| **Total a month** |  | **$17,020** | **$13,963** |
| Per store a month |  | $681 | $559 |

Defaults from: [Moz Local pricing](https://moz.com/products/local/pricing); [Reputation pricing](https://reputation.com/pricing/); [Peec AI pricing](https://peec.ai/pricing); [RankAI: multi-location local SEO cost guide (June 2026)](https://rankai.ai/articles/pricing-multi-location-local-seo-management-cost-guide); [Cloud Campaign: social media management pricing guide (July 2025)](https://www.cloudcampaign.com/blog/social-media-management-pricing-guide); [WebFX: GEO pricing (May 2026)](https://www.webfx.com/blog/seo/geo-pricing/); [BLS: market research analysts and marketing specialists, pay (May 2025)](https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm); [BLS: employer costs for employee compensation (June 2026)](https://www.bls.gov/news.release/ecec.nr0.htm).

## What Kai does

1. **Asks each store for the shots.** Kai sends each store a short shot list: what to film, held vertical, and for how long. Staff film on a phone and upload to the Asset Store.
2. **Cuts them into one reel.** He picks the best moments, trims and orders the clips, opens on a hook, adds captions and lays your music under it.
3. **Brings a still photo to life.** From one product or store photo, he makes a short clip with a slow camera move, or a 15 to 30 second promo with your headline and price.
4. **Sizes it, then waits for you.** He cuts a version for each channel, from Reels to Shorts to stories. Each waits for your approval, then posts to Instagram, Facebook, TikTok and YouTube.

## What it unlocks

- **Every store gets its own reel.** Elm Street's reel is made from the clips Elm Street shot: its window, its staff, its Saturday crowd.
- **Clips off phones and into posts.** What staff film lands in the Asset Store, filed by store, and Kai turns it into that store's next reel.
- **Real stores, real footage.** Each reel is cut from that store's own clips and photos. Raw AI-generated clips never go out as posts, so shoppers see the store they'll walk into.

## Questions

### Can Kai turn photos into video?

Yes. From one product or store photo, Kai makes a short clip with a slow camera move, or a 15 to 30 second promo with your headline and price on it. It's your own photo in motion, sized for each channel, and it waits for your approval before it posts.

### Do we still need someone for social media video editing?

For everyday reels, Kai does the edit: he picks the moments, trims and orders the clips, adds captions and music, and sizes each version. Your team films from his shot list. A brand film with a crew is still a job for an agency. Every reel waits for your approval.

### Are the reels made from real footage?

Yes. Every reel is cut from the photos and clips your stores shoot, with music you have the rights to. Raw AI-generated clips never go out as posts. If a reel needs a shot that doesn't exist yet, Kai asks that store to film it and sends a short shot list.

### Which channels can Kai post reels to?

Instagram, Facebook, TikTok and YouTube, each in the shape that channel wants, once you approve the exact post. Kai then checks that each post went live on the right account, and every approved reel is saved with its versions in your Asset Store.

### What size should short form video be?

Vertical, at 9:16, which is 1080 by 1920 pixels. That's the shape Instagram Reels, TikTok and YouTube Shorts fill on a phone. Kai renders every reel at that size with captions inside the safe zone, and cuts other shapes for feeds that need them.

## Related capabilities

- [Images](https://ocally.co/capabilities/images.md): Makes window posters, product shots and social images in your store's style.
- [Social](https://ocally.co/capabilities/social.md): Plans and posts for each store, about what's happening on its street.
- [Store routines](https://ocally.co/capabilities/store-operations.md): Sends each store its checklist and checks the photo proof.

Bring the store with the most clips still on a phone. [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store, and where Kai would start.

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.