# Local SEO: local SEO software for every store, run by Kai

> Local SEO software for retail chains. Kai tracks where every store shows up on Google Search and Maps, finds what holds it back and fixes it with your yes.

*Markdown version of [https://ocally.co/capabilities/local-search](https://ocally.co/capabilities/local-search), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

**Every store easier to find, block by block.** A shopper three streets away searches "shoe store near me" and your store isn't there. Kai finds out why, fixes the profile, page or reviews holding it back, and checks again every week.

- **Capability:** one of Kai's 16, in the area "Get found". [All capabilities](https://ocally.co/capabilities.md).
- **You approve:** Every page, listing and profile change before it goes live. Kai never contacts another site without your yes.
- **You give:** Your store addresses and what each store sells, to start. Then Google Search Console access, for indexing checks and sitemaps.
- **Start here when:** a chain's answer to "What's furthest behind?" is "Local SEO and store pages".
- **Built for:** retail chains and franchise brands; single stores and smaller chains are welcome too. [Where it fits best](https://ocally.co/evaluate.md).
- **Price:** part of Ocally's customized pricing, minimum $500 per location per month. [Pricing](https://ocally.co/pricing.md).

## What this costs today

Chains pay for local SEO software to see rankings, an agency to explain them, and managers' time to check by phone. The fixes still wait.

| What you pay for today | Typical cost | What it leaves undone |
|---|---|---|
| A local SEO agency | $500 to $3,000 a month | Audits, page work and a monthly report. More stores, bigger retainer. |
| Local SEO tools | $5 to $10 per location a month | Shows where each store ranks. Someone still has to act on it. |
| Store managers' time | Their time | Searching "near me" on their phones and wondering why a rival shows first. |

**With Kai.** Kai does the tool's tracking, the agency's work and the fixes for every store, from the same knowledge every capability uses.

Typical ranges from public price lists, October 2026. Sources:

- [Ahrefs, SEO Pricing: How Much Does SEO Cost? 439 People Polled](https://ahrefs.com/blog/seo-pricing/)
- [WebFX, Local SEO Pricing](https://www.webfx.com/local-seo-pricing.html)
- [BrightLocal, Pricing (Track plan by number of locations)](https://www.brightlocal.com/pricing/)

## Stop buying a tool for every job

The biggest promise of AI is consolidation. The same kind of software that can drive a car can write the reply to your email. So buying one point solution per job, each with its own login, contract and agency, now wastes money.

Judge software the way you’d judge a hire: by the range of work it can take on. That’s what to look for now: one system you can point at many jobs. Ocally is that for your stores: Kai and two people across listings, reviews, local search, social, AI answers, pricing, inventory and store routines, at every store.

Not sure what you could consolidate? Bring your list of tools and what they cost to a free consultation, and we’ll go through it with you.

**The same scope of work for 25 stores, a month (listings, reviews, local search, social and AI answers; the low end of published prices; use your own numbers):**

| Line | Basis | Tools, agencies and people | Ocally |
|---|---|---|---|
| Listings software (Moz Local Lite, $199 a year per location) | $17 per store | $425 |  |
| Review software (Reputation Rep Core, per location) | $80 per store | $2,000 |  |
| AI answers tracker (Peec AI Pro, 150 prompts) | $245 a month | $245 |  |
| Local SEO agency (chains of 20+ stores, "often $5,000+") | $5,000 a month | $5,000 |  |
| Social media agency (mid tier, $2,000 to $5,000) | $2,000 a month | $2,000 |  |
| AI search agency to fix what the tracker finds (small business low end, $1,500 to $5,000) | $1,500 a month | $1,500 |  |
| Staff time to run the tools and agencies | 1 hour per store a week at $54 an hour | $5,850 |  |
| Ocally | from $500 per store: Kai, a growth engineer and a growth specialist |  | $12,500 |
| Your team's time approving Kai's work | 0.25 hour per store a week |  | $1,463 |
| **Total a month** |  | **$17,020** | **$13,963** |
| Per store a month |  | $681 | $559 |

Defaults from: [Moz Local pricing](https://moz.com/products/local/pricing); [Reputation pricing](https://reputation.com/pricing/); [Peec AI pricing](https://peec.ai/pricing); [RankAI: multi-location local SEO cost guide (June 2026)](https://rankai.ai/articles/pricing-multi-location-local-seo-management-cost-guide); [Cloud Campaign: social media management pricing guide (July 2025)](https://www.cloudcampaign.com/blog/social-media-management-pricing-guide); [WebFX: GEO pricing (May 2026)](https://www.webfx.com/blog/seo/geo-pricing/); [BLS: market research analysts and marketing specialists, pay (May 2025)](https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm); [BLS: employer costs for employee compensation (June 2026)](https://www.bls.gov/news.release/ecec.nr0.htm).

## What Kai does

1. **Picks the searches that matter.** He finds what people near each store search for, from real search demand and the store's own products, with a reason for every search he tracks.
2. **Checks the map, point by point.** Every week he runs each search from up to 49 points around the store, records who shows above it, and checks where the store's page ranks.
3. **Finds what holds it back.** He compares the store's Google profile, page, reviews and links with the competitors ranking above it, and works out which gap matters most.
4. **Fixes it, then measures again.** He fixes the profile, rewrites the page, asks for reviews or finds local links, each with your yes. Then he runs the same searches again.

## What it unlocks

- **Each store's map, search by search.** See where each store shows up for each search, point by point, and which competitor sits above it. Same points, same searches, every week.
- **Know why a rival shows first.** For each store, see which competitors sit ahead on how much of the map, and what they have that it lacks, from review counts to categories.
- **The fixes get done at every store.** The profile, the page, the reviews, the links: Kai does the work behind each finding, store by store, and shows what moved each month on the same searches.

## Questions

### What is local SEO?

Local SEO is the work of getting a store found when people nearby search, on Google Maps and in regular results. It covers the store's Google profile, its page, its reviews and the links that point to it. For a chain, every store needs it on its own, because every neighborhood searches differently.

### What is local rank tracking?

Local rank tracking measures where a store appears for a search from many points around it, because map results change from street to street. Kai runs each tracked search every week from up to 49 points around each store, and records the store's position and the competitors above it at each point.

### What should a local SEO audit cover?

A local SEO audit should cover the store's Google profile, its page, its reviews, its links and whether Google can index the page, compared with the competitors ranking above it. Kai runs that comparison for each store every month and fixes each gap he finds, with your approval.

### Does local SEO still matter now that people ask AI?

Yes. AI assistants draw on the same listings, pages and reviews that search does, so fixing them can help both. Kai tracks where each store shows up on Google Maps and, separately, what ChatGPT, Perplexity and Google AI Overviews say about it, so you see both side by side.

### Will Kai get our stores to the top of Google?

No one can promise a position on Google, and Kai doesn't. What he does is work on every store, every week: find what holds it back, fix it with your approval and measure again on the same searches from the same points, so you can see what moved.

## Related capabilities

- [Listings](https://ocally.co/capabilities/listings.md): Keeps hours, photos and details right on Google, Yelp and every map.
- [AI answers](https://ocally.co/capabilities/ai-answers.md): Gets your stores named, correctly, when shoppers ask ChatGPT, Perplexity or Google.
- [Store pages](https://ocally.co/capabilities/websites.md): Builds a landing page for every store and keeps it current.

Bring the store nobody can find on the map. [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store, and where Kai would start.

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.