# Listings: local listings management for every store

> Local listings management for retail chains. Kai keeps every store's hours, photos and details right on Google, Apple Maps, Bing, Yelp and more.

*Markdown version of [https://ocally.co/capabilities/listings](https://ocally.co/capabilities/listings), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

**Right on Google and every map, at every store.** One stranger's suggested edit, and Google shows a store open when it's shut. Kai checks every store's listings each week against your facts, and fixes what's wrong on every map once you approve.

- **Capability:** one of Kai's 16, in the area "Stay in sync". [All capabilities](https://ocally.co/capabilities.md).
- **You approve:** Every correction, photo, post and new listing before it goes live, one store at a time, and every duplicate report.
- **You give:** Manager access to each store's Google profile and directory accounts, confirmed holiday hours, and verification when a directory mails a postcard.
- **Start here when:** a chain's answer to "What's furthest behind?" is "Listings and maps".
- **Built for:** retail chains and franchise brands; single stores and smaller chains are welcome too. [Where it fits best](https://ocally.co/evaluate.md).
- **Price:** part of Ocally's customized pricing, minimum $500 per location per month. [Pricing](https://ocally.co/pricing.md).

## What this costs today

Local listings management today is software that sends your details out, paid per store, plus managers catching what it misses on Google.

| What you pay for today | Typical cost | What it leaves undone |
|---|---|---|
| Listings software | $16 to $40 per location a month | Sends your details to directories. Someone still checks what each one shows. |
| Directory submission service | $2 to $3.20 per directory, per store | One-off submissions. Checking them later is a separate job. |
| Store managers' time | Their time | Catching Google's suggested edits, setting holiday hours, posting photos, one store at a time. |

**With Kai.** Kai does the software's job and the managers' checks for every store, from the same facts every capability uses.

Typical ranges from public price lists, October 2026. Sources:

- [Moz, Moz Local Pricing](https://moz.com/products/local/pricing)
- [Yext, Listings Plans and Pricing](https://www.yext.com/plans)
- [BrightLocal, Pricing (Citation Builder)](https://www.brightlocal.com/pricing/)

## Stop buying a tool for every job

The biggest promise of AI is consolidation. The same kind of software that can drive a car can write the reply to your email. So buying one point solution per job, each with its own login, contract and agency, now wastes money.

Judge software the way you’d judge a hire: by the range of work it can take on. That’s what to look for now: one system you can point at many jobs. Ocally is that for your stores: Kai and two people across listings, reviews, local search, social, AI answers, pricing, inventory and store routines, at every store.

Not sure what you could consolidate? Bring your list of tools and what they cost to a free consultation, and we’ll go through it with you.

**The same scope of work for 25 stores, a month (listings, reviews, local search, social and AI answers; the low end of published prices; use your own numbers):**

| Line | Basis | Tools, agencies and people | Ocally |
|---|---|---|---|
| Listings software (Moz Local Lite, $199 a year per location) | $17 per store | $425 |  |
| Review software (Reputation Rep Core, per location) | $80 per store | $2,000 |  |
| AI answers tracker (Peec AI Pro, 150 prompts) | $245 a month | $245 |  |
| Local SEO agency (chains of 20+ stores, "often $5,000+") | $5,000 a month | $5,000 |  |
| Social media agency (mid tier, $2,000 to $5,000) | $2,000 a month | $2,000 |  |
| AI search agency to fix what the tracker finds (small business low end, $1,500 to $5,000) | $1,500 a month | $1,500 |  |
| Staff time to run the tools and agencies | 1 hour per store a week at $54 an hour | $5,850 |  |
| Ocally | from $500 per store: Kai, a growth engineer and a growth specialist |  | $12,500 |
| Your team's time approving Kai's work | 0.25 hour per store a week |  | $1,463 |
| **Total a month** |  | **$17,020** | **$13,963** |
| Per store a month |  | $681 | $559 |

Defaults from: [Moz Local pricing](https://moz.com/products/local/pricing); [Reputation pricing](https://reputation.com/pricing/); [Peec AI pricing](https://peec.ai/pricing); [RankAI: multi-location local SEO cost guide (June 2026)](https://rankai.ai/articles/pricing-multi-location-local-seo-management-cost-guide); [Cloud Campaign: social media management pricing guide (July 2025)](https://www.cloudcampaign.com/blog/social-media-management-pricing-guide); [WebFX: GEO pricing (May 2026)](https://www.webfx.com/blog/seo/geo-pricing/); [BLS: market research analysts and marketing specialists, pay (May 2025)](https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm); [BLS: employer costs for employee compensation (June 2026)](https://www.bls.gov/news.release/ecec.nr0.htm).

## What Kai does

1. **Reads every listing, field by field.** Each week he reads each store's Google profile and its other listings, from name and phone to hours, holiday hours, categories and services.
2. **Compares them with your facts.** He compares every field with the store's facts, flags what's wrong, missing or out of date, and shows the edits waiting on Google.
3. **Fixes it on every map.** Once you approve, he updates Google, Apple Maps, Bing, Yelp and Facebook, adds photos and posts Google updates, then rereads each listing to confirm it landed.
4. **Lists each store where it's missing.** He finds the local and industry directories each store is missing from and, with your yes, claims or creates the listing.

## What it unlocks

- **Wrong details caught every week.** A changed phone number, a stranger's edit waiting on Google, a missing category: each store's errors surface in that week's check, and get fixed on your yes.
- **Holiday hours ready before the holiday.** Each month Kai looks 45 days ahead, asks for any hours you haven't confirmed, and updates every listing. He never guesses holiday hours.
- **See what each listing brings in.** For every store, see Google views on Search and Maps, calls, direction requests and website clicks, week by week, beside the listing's health.

## Questions

### What does Google Business Profile optimization include?

Google Business Profile optimization means getting every field right and complete: name, address, phone, hours, holiday hours, categories, services, attributes, description and photos, then keeping it that way. Kai prepares category, service, attribute and description improvements from your store's facts, and applies them on Google once you approve.

### What is NAP consistency?

NAP consistency means a store's name, address and phone number match everywhere it's listed. Mismatches confuse shoppers and the services that read your listings, including AI assistants. Kai compares those three fields, and eight more, on every listing against the store's facts each week, and fixes each difference once you approve.

### How do I get an Apple Maps business listing?

Add or claim each location in Apple Business Connect, then verify it. With many stores, plan for verification store by store, because Apple needs a person to confirm it. After that, Kai keeps each store's Apple Maps listing in line with its facts, checking it every week and updating it on your yes.

### Do we still need listing management software?

Often not. Kai finds the directories that matter for each store, keeps them right against your facts and checks every listing each week, with every change on your yes. If your current tool also feeds directories Kai doesn't manage, keep it, and Kai checks what it publishes.

### Does Kai change our listings without asking?

No. Kai prepares the exact change and waits for your approval before anything goes live, one store at a time. After a change is applied, he reads the listing again to confirm it landed, and anything still pending stays open until it does.

## Related capabilities

- [Local SEO](https://ocally.co/capabilities/local-search.md): Works on where every store shows up on Google Search and Maps, and why.
- [Reviews](https://ocally.co/capabilities/reviews.md): Drafts a reply to every review and posts the ones you approve.
- [AI answers](https://ocally.co/capabilities/ai-answers.md): Gets your stores named, correctly, when shoppers ask ChatGPT, Perplexity or Google.

Bring the store whose Google profile you trust least. [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store, and where Kai would start.

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.