# AI answers: AI visibility tracking for every store

> AI visibility tracking for every store. Kai checks what ChatGPT, Perplexity and Google AI Overviews say, and fixes wrong facts at the source.

*Markdown version of [https://ocally.co/capabilities/ai-answers](https://ocally.co/capabilities/ai-answers), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

**Get every store named in AI answers, with the right facts.** Shoppers now ask AI where to buy. Every week Kai asks ChatGPT, Perplexity and Google AI Overviews what they ask about each store, fixes the facts and sources behind wrong answers, and checks again.

- **Capability:** one of Kai's 16, in the area "Get found". [All capabilities](https://ocally.co/capabilities.md).
- **You approve:** The questions Kai tracks for each store, and every page or listing fix before it goes live.
- **You give:** Your store facts, to start. Then access to each store's Google profile, your website and analytics, so approved fixes go live.
- **Start here when:** a chain's answer to "What's furthest behind?" is "AI search and answers".
- **Built for:** retail chains and franchise brands; single stores and smaller chains are welcome too. [Where it fits best](https://ocally.co/evaluate.md).
- **Price:** part of Ocally's customized pricing, minimum $500 per location per month. [Pricing](https://ocally.co/pricing.md).

## What this costs today

AI visibility tracking today means a tool priced by the question, an agency on retainer, and someone at head office asking ChatGPT by hand.

| What you pay for today | Typical cost | What it leaves undone |
|---|---|---|
| AI visibility software | $189 to $549 a month | Priced by questions tracked, usually for the brand. Fixing answers is still yours. |
| An AI search agency | $1,500 to $5,000 a month | Audits and new content, priced by company size rather than by store. |
| Your team's time | Their time | Typing store questions into ChatGPT, one store at a time, saving screenshots. |

**With Kai.** Kai does the tracker's job, the agency's fixes and the hand checks for every store, from the same knowledge every capability uses.

Typical ranges from public price lists, October 2026. Sources:

- [Otterly.AI, Pricing](https://otterly.ai/pricing)
- [Semrush, Pricing (SEO and AI search plans)](https://www.semrush.com/pricing/)
- [WebFX, GEO pricing: how much does generative engine optimization cost (May 2026)](https://www.webfx.com/blog/seo/geo-pricing/)

## Stop buying a tool for every job

The biggest promise of AI is consolidation. The same kind of software that can drive a car can write the reply to your email. So buying one point solution per job, each with its own login, contract and agency, now wastes money.

Judge software the way you’d judge a hire: by the range of work it can take on. That’s what to look for now: one system you can point at many jobs. Ocally is that for your stores: Kai and two people across listings, reviews, local search, social, AI answers, pricing, inventory and store routines, at every store.

Not sure what you could consolidate? Bring your list of tools and what they cost to a free consultation, and we’ll go through it with you.

**The same scope of work for 25 stores, a month (listings, reviews, local search, social and AI answers; the low end of published prices; use your own numbers):**

| Line | Basis | Tools, agencies and people | Ocally |
|---|---|---|---|
| Listings software (Moz Local Lite, $199 a year per location) | $17 per store | $425 |  |
| Review software (Reputation Rep Core, per location) | $80 per store | $2,000 |  |
| AI answers tracker (Peec AI Pro, 150 prompts) | $245 a month | $245 |  |
| Local SEO agency (chains of 20+ stores, "often $5,000+") | $5,000 a month | $5,000 |  |
| Social media agency (mid tier, $2,000 to $5,000) | $2,000 a month | $2,000 |  |
| AI search agency to fix what the tracker finds (small business low end, $1,500 to $5,000) | $1,500 a month | $1,500 |  |
| Staff time to run the tools and agencies | 1 hour per store a week at $54 an hour | $5,850 |  |
| Ocally | from $500 per store: Kai, a growth engineer and a growth specialist |  | $12,500 |
| Your team's time approving Kai's work | 0.25 hour per store a week |  | $1,463 |
| **Total a month** |  | **$17,020** | **$13,963** |
| Per store a month |  | $681 | $559 |

Defaults from: [Moz Local pricing](https://moz.com/products/local/pricing); [Reputation pricing](https://reputation.com/pricing/); [Peec AI pricing](https://peec.ai/pricing); [RankAI: multi-location local SEO cost guide (June 2026)](https://rankai.ai/articles/pricing-multi-location-local-seo-management-cost-guide); [Cloud Campaign: social media management pricing guide (July 2025)](https://www.cloudcampaign.com/blog/social-media-management-pricing-guide); [WebFX: GEO pricing (May 2026)](https://www.webfx.com/blog/seo/geo-pricing/); [BLS: market research analysts and marketing specialists, pay (May 2025)](https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm); [BLS: employer costs for employee compensation (June 2026)](https://www.bls.gov/news.release/ecec.nr0.htm).

## What Kai does

1. **Finds the questions shoppers ask.** He researches what people ask AI about stores like yours, with demand estimates where they exist. You choose the list he tracks for each store.
2. **Asks three assistants every week.** Each week he puts every tracked question to ChatGPT, Perplexity and Google AI Overviews, and saves each answer with its sources, the model, the place and the date.
3. **Checks every answer against your facts.** He checks each claim against the store's facts and notes whether the answer named your store or a competitor, or cited your site.
4. **Fixes the source, then asks again.** He fixes what the answer read: an FAQ on the store page, a wrong listing, missing structured data, each with your yes. Then he asks again.

## What it unlocks

- **Know which stores AI gets wrong.** Wrong hours, a service you don't offer, an old address: each shows up by store, with the answer that said it and the source it came from.
- **See who AI names instead.** For every question, see whether the answer named your store or a competitor, and how often across the week's answers, assistant by assistant.
- **See the visits AI sends each store.** Connect your analytics and see which visits to each store's page came from AI assistants, and what those visitors did next.

## Questions

### What is AI search visibility?

AI search visibility is how often, and how correctly, AI assistants mention your business when people ask them questions. For a store, it means being named for the right questions, cited from good sources and described with the right hours, address and services. Kai measures it per store, per assistant and per question.

### Which AI assistants does Kai check?

Kai checks ChatGPT, Perplexity and Google AI Overviews, every week, for each store's tracked questions. Each answer is saved with its sources, the model, the place it was asked from and the date. You can also bring in answers captured from other assistants, and they stay labeled as captures.

### How do I appear in Google AI Overviews?

Make sure the pages Google already ranks for a question answer it clearly, with correct facts and accurate structured data. Google builds AI Overviews from pages it finds in search. Kai checks whether an Overview appears for each tracked question, which sources it cites and what it says about your store.

### What is ChatGPT SEO?

ChatGPT SEO is the work of making sure ChatGPT finds correct, clear facts about your business when it searches the web to answer a question. Most of it means fixing the pages and listings ChatGPT cites. Kai finds which sources ChatGPT cites for each store's questions and fixes the ones you control.

### Does every shopper get the same answer?

No. AI answers change with the person, the place, the day and the model. So Kai saves every answer with the exact question, assistant, model, place and date, and compares only like with like over time. Changes are reported as observed, never as proof that a fix caused them.

## Related capabilities

- [Local SEO](https://ocally.co/capabilities/local-search.md): Works on where every store shows up on Google Search and Maps, and why.
- [Listings](https://ocally.co/capabilities/listings.md): Keeps hours, photos and details right on Google, Yelp and every map.
- [Store pages](https://ocally.co/capabilities/websites.md): Builds a landing page for every store and keeps it current.

Bring the store you'd least like ChatGPT to describe. [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store, and where Kai would start.

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.