# Kai's capabilities

> Kai, Ocally's AI growth agent, does 16 jobs at every store of a retail chain, in four areas: make, get found, win customers and sell more. Every capability works store by store from the same knowledge about the business, and anything that goes public, spends money, changes a price or messages a customer waits for a yes.

*Markdown version of [https://ocally.co/capabilities](https://ocally.co/capabilities), written for AI agents. All docs: [llms.txt](https://ocally.co/llms.txt). Deciding whether Ocally fits a business? Read [Is Ocally right for this business?](https://ocally.co/evaluate.md).*

Kai is Ocally's growth agent. He reasons through hard problems, works from your numbers and uses a browser the way you do. Here is what he does with that, at every store, from one source of truth about your business.

## Which one to start with

Most chains start with the one or two jobs that are furthest behind across their stores. The fit check asks exactly that, and maps each answer to a capability:

| Furthest behind (fit check answer) | Where Kai would start |
|---|---|
| Listings and maps | [Listings](https://ocally.co/capabilities/listings.md) |
| Reviews | [Reviews](https://ocally.co/capabilities/reviews.md) |
| AI search and answers | [AI answers](https://ocally.co/capabilities/ai-answers.md) |
| Local SEO and store pages | [Local SEO](https://ocally.co/capabilities/local-search.md) |
| Social and content | [Social](https://ocally.co/capabilities/social.md) |
| Messaging and loyalty | [Messaging and loyalty](https://ocally.co/capabilities/messaging.md) |
| Pricing and promotions | [Pricing](https://ocally.co/capabilities/pricing.md) |
| Inventory | [Inventory](https://ocally.co/capabilities/inventory.md) |
| Store routines | [Store routines](https://ocally.co/capabilities/store-operations.md) |

## Stay in sync

| Capability | What Kai does | What chains pay for today |
|---|---|---|
| [Listings](https://ocally.co/capabilities/listings.md) | Keeps hours, photos and details right on Google, Yelp and every map. | Listings software ($16 to $40 per location a month); Directory submission service ($2 to $3.20 per directory, per store); Store managers' time |
| [Product feeds](https://ocally.co/capabilities/product-feeds.md) | Gets every product listed right, ready for search and AI shopping. | Feed management software ($64 to $239 a month); A managed feed service (From $750 a month); Your team's time |
| [Inventory](https://ocally.co/capabilities/inventory.md) | Keeps every store's stock count current, and flags what will run out or sit. | Retail inventory management software ($350 to $1,200 a month); An inventory analyst or buyer (About $77,700 a year, median); Store managers' time |
| [Code](https://ocally.co/capabilities/code.md) | Writes the code a job needs, from a store-hours widget to a tracking fix. | A freelance developer ($15 to $50 an hour); A development agency ($50 to $99 an hour in the US); Automation software ($69 to $119 a month for a team); Store managers' time |

## Get found

| Capability | What Kai does | What chains pay for today |
|---|---|---|
| [Local SEO](https://ocally.co/capabilities/local-search.md) | Works on where every store shows up on Google Search and Maps, and why. | A local SEO agency ($500 to $3,000 a month); Local SEO tools ($5 to $10 per location a month); Store managers' time |
| [AI answers](https://ocally.co/capabilities/ai-answers.md) | Gets your stores named, correctly, when shoppers ask ChatGPT, Perplexity or Google. | AI visibility software ($189 to $549 a month); An AI search agency ($1,500 to $5,000 a month); Your team's time |
| [Store pages](https://ocally.co/capabilities/websites.md) | Builds a landing page for every store and keeps it current. | Location page software (About $1,000 a location a year); A web design agency ($100 to $149 an hour); A landing page builder ($99 to $249 a month); Store managers' time |

## Engage customers

| Capability | What Kai does | What chains pay for today |
|---|---|---|
| [Reviews](https://ocally.co/capabilities/reviews.md) | Drafts a reply to every review and posts the ones you approve. | Review and reputation management software ($60 to $80 per location a month); An agency to manage reviews ($500 to $5,000 a month); Store managers' time |
| [Messaging and loyalty](https://ocally.co/capabilities/messaging.md) | Brings regulars back with messages that sound like the store. | A CRM (Priced per seat); A texting platform ($25 to $125 a month, plus per-text fees); Loyalty software ($49 to $120 per location a month); Store managers' time |
| [Social](https://ocally.co/capabilities/social.md) | Plans and posts for each store, about what's happening on its street. | Social media management software ($99 to $199 per user a month); A social media agency ($500 to $5,000 a month); Store staff's time |

## Be local

| Capability | What Kai does | What chains pay for today |
|---|---|---|
| [Partnerships](https://ocally.co/capabilities/community.md) | Finds local partners and events worth showing up for. | An events or community coordinator (About $61,000 a year, median pay); Store managers' time; Spreadsheets and email threads (Someone’s time) |
| [Images](https://ocally.co/capabilities/images.md) | Makes window posters, product shots and social images in your store's style. | A design subscription service ($699 to $1,199 a month); A product photographer ($50 to $350 an image); Design and AI image apps ($20 to $70 a person a month); Store managers' time |
| [Video](https://ocally.co/capabilities/video.md) | Cuts reels from your photos and clips, sized for every channel. | A freelance video editor ($200 to $600 a short social clip); A design and video subscription ($699 to $1,199 a month); Video editing app seats (About $23 a person a month); Store managers' time |

## Sell more

| Capability | What Kai does | What chains pay for today |
|---|---|---|
| [Pricing and offers](https://ocally.co/capabilities/pricing.md) | Spots price gaps across stores and checks the margin before any offer runs. | Price optimization software ($30,000 to $60,000 a year, to start); Competitive price monitoring software ($100 to $800 a month); A pricing analyst (About $80,000 to $95,000 a year); Store managers' time |
| [Competitors](https://ocally.co/capabilities/competitors.md) | Watches what opens nearby and what rivals change, store by store. | Competitive intelligence tools (About $30,000 a year, median); A market research analyst (About $78,800 a year, median); Store and district managers' time |
| [Store routines](https://ocally.co/capabilities/store-operations.md) | Sends each store its checklist and checks the photo proof. | Retail task and SOP software ($10 to $30 per user a month); District managers' store visits ($70,000 to $85,000 a year each, base pay); Store managers' time |

Each capability doc has the sources for these costs, what Kai does step by step, what waits for approval and the questions buyers ask. Ocally's own price: [Pricing](https://ocally.co/pricing.md).

## Questions

### Is each capability a separate AI agent?

No. Each one is Kai, doing one job at every store. Every capability works from the same knowledge about your stores and follows the same rule: anything that goes public, spends money, changes a price or messages a customer waits for a yes.

### Do I have to use all of them?

No. Most chains start with the one or two jobs that are furthest behind across their stores, often listings, reviews or AI answers. Kai adds the next once the first is running, from the same knowledge, so nothing is set up twice.

### What are AI agents for business?

Software that plans and carries out work toward a goal: it uses tools, checks its own results and reports back. Kai is Ocally's AI agent for retail chains and franchise brands, and each capability on this page is one job he does at every store.

## Next steps

- [Is Ocally right for this business?](https://ocally.co/evaluate.md): who it fits and who it does not, the cost, the risks, and how to start.
- [Pricing](https://ocally.co/pricing.md): customized, with a minimum of $500 per location per month.
- [Book a free consultation](https://ocally.co/consultation.md): 30 minutes on one store. Calendar: https://cal.com/ocally/30min.
- [See if we're a fit](https://ocally.co/fit.md): a two-minute check; an agent can submit it for its human, with consent.
- [Every doc](https://ocally.co/llms.txt): the index.

Questions a doc doesn't answer: onboard@ocally.co.